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REUSE 2017

Reuse 2017

You are invited to REUSE 2017, where semiconductor IP community will come together again for the second annual REUSEconference on December 14, 2017 at the Santa Clara Convention Center in Santa Clara, California. REUSE brings together a diverse international community of suppliers for an in-depth discussion of matters affecting one of the fastest growing and important segments of the semiconductor industry. When: Thursday December 14, 2017, 9am – 7pm Where: Santa Clara Convention Center, Santa Clara California

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Ted Miracco Morning Keynote: High Tech Companies Dealing With IP Theft Must Take Action to Protect Themselves Ted Miracco – CEO, SmartFlow Compliance Solutions A 2017 report by the Commission on the Theft of American Intellectual Property estimates that the annual cost of IP theft to the U.S. exceeds $225 billion, translating to 1.25 percent of our economy, but may be as high as $600 billion when taking into account unreported/unmeasured types of IP theft.
Heather Monigan Afternoon Keynote: The Bells of Change & Ghosts of IPs yet to come: An IP Ecosystem Evolution Carol Heather Monigan – Program Director & Technology Strategist, Intel What does a shopper of IP Ecosystem expect of a commercial IP provider? What do customers expect in this constantly changing world? What does the future possibly hold and how can smaller IP providers stay competitive as the future evolves?
Heather Monigan Accelerating Silicon and Product Success John Heinlein, Ph.D. – Vice President, Strategic Initiatives, Arm Developing a chip takes time, money and effort. So when developing a chip, designers want the assurance that they are using the best, most proven IP available. So what does it take to create CPUs that are deployed in thousands of different designs and shipped in billions of different chips? This presentation will outline some of the many activities that Arm undertakes to create CPUs, the importance of having such a broad ecosystem, and how Arm is making it even easier for designers to get access to Arm processors for IoT.
Tony Kozaczuk Flexible Microcontrollers and SoCs Tony Kozaczuk – Director, Solutions Architecture, Flex Logix Embedding FPGAs will make microcontrollers and SoCs more flexible and powerful. Reconfigurable accelerators can accelerate the main workloads by 30+ times faster than a processor. Programmable I/O enables implementation of as many and whatever type of serial I/O required.
Meredith Lucky Automotive Advancements Addressed by Interconnect and Video IP from CAST Meredith Lucky – Cast Reliable Silicon and Software IP with the right features is key for the timely design of today’s complex automotive electronics. What used to be science fiction is now science fact: cars connect to the internet, drive on their own, alert the driver to and help avoid hazards, and offer rich infotainment systems with smartphone integration.
Warren Savage Reducing ISO 26262 Certification Costs using IP Fingerprinting Warren Savage – General Manager, Silvaco As the automotive supply chain relies ever more on 3rd-party IP, the cost associated with ISO 26262 certification for semiconductor companies is increasingly expensive and complicated. In this session we will discuss the use of IP fingerprinting as a means for companies to reduce their certification costs and risks associated with incorporating IP into the automotive designs.
Timothy Saxe Slash the cost and time of SoC design reuse Timothy Saxe, Ph.D. – Senior VP of Engineering and CTO, QuickLogic For years now system designers have leveraged standalone FPGAs to augment existing designs in order to get to market first. In the early days, FPGAs with useful gate counts required a whole die to implement. Today, FPGAs with useful gate counts can fit in a few square millimeters, which makes it practical to integrate SoCs and FPGAs in one device.
Steve Mensor Increase ASIC Performance, Reduce Die Size With Speedcore eFPGA Custom Blocks Steve Mensor – VP of Marketing, Achronix Semiconductor Corporation Achronix SpeedcoreTM eFPGA IP has brought the power and flexibility of programmable logic to ASICs and SoCs.
Stephen Fairbanks IO and ESD Evolution: A Pragmatic understanding of Modern IO, ESD and Reliability Stephen Fairbanks – Co-Director, Certus Semiconductor IO and ESD design and test in the semiconductor industry has been a relatively stable art for the most of the 1990’s and 2000’s. In the last 10 years, however, we have seen emerging and advancing technologies in both the processes and the packaging options that are having dramatic impacts on ESD and IO Library design and architecture.
Andrew Cole Developing 7nm IP for Safety Critical Automotive Applications Andrew Cole – Silicon Creations As if developing first time right IP in 7nm were not difficult enough, ensuring this IP is sufficiently reliable and safe for automotive applications adds a new dimension. This talk provides an overview of the additional design work, verification and reliability calculations layered on top of a standard PLL IP development plan and how the results are documented.
Jim Bruister SPI vs SPI Jim Bruister – Director Digital Systems -Silvaco The presentation will discuss why Serial Flash chips are used in many products and how they compare to parallel flash devices in similar applications. I will discuss the advantages and some of the disadvantages. I will explore how Silvaco’s SPI, QSPI and Octal SPI IP Cores can be used with SPI, QSPI and Octal SPI Flash Memories in microprocessor based SOCs and systems.
Hong Hao Closing Keynote: Semiconductor Industry Trends – A Foundry Perspective Hong Hao – Sr. Vice President, Foundry Business – Samsung In this talk, we will take a brief look at the semiconductor industry landscape and trends from a foundry’s perspective. We will discuss the underlying technology challenges and future trends, and how these trends will challenge the semiconductor IP and product designs.
Reuse Panel Panel: IC Open Innovation Mike Noonen | Michael Wishart | Dr. Naveed Sherwani | John Blyler Open innovation, open source and connected community revolutionized the software industry. Hardware followed suit, led by a grass roots movement of “makers” and powered by Arduino and Raspberry Pi.

And many more…

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