Unique exhibition and trade show levels the playing field for customers and vendors as semiconductor intellectual property (IP) reuse grows beyond EDA tools.
By John Blyler, Editorial Director, JB Systems
The sale of semiconductor intellectual property (IP) has outpaced that of Electronic Design Automation (EDA) chip design tools for the first time, according to a report of Q3 2015 sales by the Electronic System Design Alliance’s MSS report. Despite this growth, there is no industry event dedicated solely to semiconductor IP – until now.
The IP community in Silicon Valley will witness an inaugural event this week, one that will enable IP practitioners to exchange ideas and network while providing IP buyers with access to a diverse group of suppliers. REUSE 2016 will debut on December 1, 2016 at the Computer History Museum in Mountain View, CA.
I talked with one of the main visionaries of the event, Warren Savage, General Manager of IP at Silvaco, Inc. Most professionals in the IP industry will remember Savage as the former CEO of IPextreme, plus the organizer of the Constellations group and the “Stars of IP” social event held annually at the Design Automation Conference (DAC).
IPextreme’s Constellations group is a collection of independent semiconductor IP companies and industry partners that collaborate at both the marketing and engineering levels for mutual benefit. The idea was for IP companies to pool resources and energy to do more than they could do on their own.
This idea has been extended to the REUSE event, which Savage has humorously described as the steroid-enhanced version of the former Constellations sponsored “Silicon Valley IP User Group” event.
“REUSE 2016 includes the entire world of semiconductor IP,” explains Savage. “This is a much bigger event that includes not just the Constellation companies but everybody in the IP ecosystem. Our goal is to reach about 350 attendees for this inaugural event.”
The primary goal for REUSE 2016 is to create a yearly venue that brings both IP vendors and customers together. Customers will be able to meet with vendors not normally seen at the larger but less IP-focused conferences. To best serve the IP community, the founding members decided that the event’s venue should be a combination of exhibition and trade show, where exhibitors present technical content during the trade show portion of the event.
Perhaps the most distinguishing aspect of REUSE is that the exhibition hall will only be open to companies who were licensing semiconductor design and verification IP or related embedded software.
“Those were the guiding rules about the exhibition,” noted Savage. “EDA (chip design) companies, design services or somebody in an IP support role would be allowed to sponsor activities like lunch. But we didn’t want them taking attention away from the main focus of the event, namely, semiconductor IP.”
The other unique characteristic of this event is its sensitivity to the often unfair advantages that bigger companies have over smaller ones in the IP space. Larger companies can use their financial advantage to appear more prominent and even superior to smaller but well established firms. In an effort to level the playing field, REUSE has limited all booth spaces in the exhibition hall to a table. Both large and small companies will have the same size area to highlight their technology.
This year’s event is drawing from the global semiconductor IP community with participating companies from the US, Europe, Asia and even Serbia.
The breadth of IP related topics covers system-on-chip (SOC) IP design and verification for both hardware and software developers. Jim Feldham, President and CEO, of Semico Research will provide the event’s inaugural keynote address on trends driving IP reuse. In addition to the exhibition hall with over 30 exhibitors, there will be three tracks of presentations held throughout the day at REUSE 2016 on December 1, 2016 at the Computer Science Museum in San Jose, CA. See you there!